MUCH MORE THAN JUST A BAG

Every Nada Sawaya handbag has brains as well as beauty. Tucked away inside every handbag lives an NFC tag. A.K.A.Your Gateway to the World.

And your smartphone is the key.

Unlocking the experience is simple:

1. Hover over your bag’s external logo with your smartphone on
2. Hold on for a connection
3. Tap the screen

Let your journey begin. It’s that easy.

And now you have a handbag that’s much more than just a bag. In fact, it’s something pretty special.

GET INVOLVED
HIGHLIGHTS

FROM YOUR BAG TO YOUR SMARTPHONE,
WITH JUST A TAP 

NADA SAWAYA  merges technology and design towards a better tomorrow. At the core of this complex system is a chip using NFC technology embedded into the bag and enabled when interacting with a smartphone.
Through this unique interface, the experience is triggered by the accessory, with a simple tap made with the smartphone on the external logo of the bag, establishing a close bond with you. 

EXPLORE

UNTOLD EXPERIENCES AT YOUR FINGERTIPS.

Your bag brought to life in a new digital way. We bring you a surprising experience and introduce a completely new way to live your product.

All our new products feature this new technology, beckoning you to dive into our world in a completely unprecedented way, thus transforming into a single access key to a secret NADA SAWAYA digital dimension.

EVERY BAG HAS A STORY 

The world’s first premium handbag brand to ensure the traceability of every item from manufacture through to purchase.

We like our fashion to move us (and the world) forward and we believe everyone has a right to know the story behind the accessories they carry.

That’s why we’re taking you behind the scenes, in total transparency.

Simply scan the tag discreetly embedded in your accessory behind the logo to discover its entire journey, from design to delivery. 

EXPLORE

A ONE-ON-ONE CONNECTION

A playful experience with a reserved access just for YOU*.
This exclusivity is absolute: you may access exclusive information about the collection, styling inspirations, videos, editorials, street style shots, gaming and much more.
We live in a connected world where digital experiences make the impossible possible;

* If you own and wear the bag.                 

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