Every Nada Sawaya handbag has brains as well as beauty.
Tucked away inside every handbag lives an NFC tag. A.K.A.Your Gateway to the World.
And your smartphone is the key.

Unlocking the experience is simple: 

Spot the Nada Sawaya Logo on your bag
Hover over it with your smartphone on

Tap the screen
Let your journey begin

It’s that easy. And now you have a handbag that’s much more than just a bag.
In fact, it’s something pretty special


Let's Open your World

Your Nada Sawaya bag is all about opening experiences. Connect with the world around you, with games, product interactivity, and untold adventures. We live in a connected world where digital experiences make the impossible, possible. Get involved

Let's be clear

We believe in total transparency in everything we do. That’s why with a single tap of your smartphone, you can delve into the provenance of every element of your bag. The product journey will be visible to you on each web product page and through your bag’s smart label. There are no secrets here.